How regional marketing helped TV-3 achieve a record viewership share

In early March, TV-3 (part of Gazprom-Media) relaunched a popular reality show “The Last Hero (Posledniy Geroy)”. To promote the project, the TV-3 team conducted a large-scale regional advertising campaign across outdoor and digital platforms. Here’s how regional marketing allowed the channel to achieve the highest viewership share in its history. https://gpmsaleshouse.ru/en/cases/how-regional-marketing-helped-tv-3-achieve-a-record-viewership-share/