Use of Sitemaps.org and Schema.org metadata by EDI
This webinar is an overview of how the EDI technical team is now updating the schema.org metadata that accompanies every data package landing page on the EDI Data Portal with new recommendations from the ESIP Science on Schema.org project (SOSO) for search engine optimization: https://github.com/ESIPFed/science-on-schema.org. EDI initially released schema.org metadata for each data package in Fall 2018. Along with the sitemaps.org metadata, the schema.org metadata provides rich semantic information about the data package that can be utilized by search engines (e.g., Google, Microsoft, Yandex, and even domain specific tools like EarthCube’s Gleaner and DataONE schema.org indexers) and associated applications. For example, data packages that are archived in the EDI data repository are discoverable through Google’s Dataset Search interface because of the detailed information provided to Google’s search engine indexer via the schema.org metadata. 01:34 Motivation 04:38 What is Search Engine Optimization? 05:36 How do we implement search engine optimization for environmental data? 13:03 How does EDI use sitemaps.org and schema.org metadata? 24:00 How does Google use this metadata? 26:22 Other initiatives using sitemaps.org and schema.org 27:45 ESIP Science on Schema.org “SOSO” 30:28 Take Aways ...
This webinar is an overview of how the EDI technical team is now updating the schema.org metadata that accompanies every data package landing page on the EDI Data Portal with new recommendations from the ESIP Science on Schema.org project (SOSO) for search engine optimization: https://github.com/ESIPFed/science-on-schema.org. EDI initially released schema.org metadata for each data package in Fall 2018. Along with the sitemaps.org metadata, the schema.org metadata provides rich semantic information about the data package that can be utilized by search engines (e.g., Google, Microsoft, Yandex, and even domain specific tools like EarthCube’s Gleaner and DataONE schema.org indexers) and associated applications. For example, data packages that are archived in the EDI data repository are discoverable through Google’s Dataset Search interface because of the detailed information provided to Google’s search engine indexer via the schema.org metadata. 01:34 Motivation 04:38 What is Search Engine Optimization? 05:36 How do we implement search engine optimization for environmental data? 13:03 How does EDI use sitemaps.org and schema.org metadata? 24:00 How does Google use this metadata? 26:22 Other initiatives using sitemaps.org and schema.org 27:45 ESIP Science on Schema.org “SOSO” 30:28 Take Aways ...