3 Tips on How To Deliver a Successful Product Launch | Salesforce on Salesforce
Salesforce defines a product launch as announcing a new offering to the public. Launches are an opportunity to tell a compelling story about your product, not just about its functionality but also the impact it will have on people. A passionate and relevant story builds trust with your core audience. That trust expands to increased awareness and buzz for your new product’s capabilities. And that eventually results in more sales. So how do you deliver a great launch? It’s a big coordinated effort with the product, sales, marketing, public relations, analyst relations, and events teams. Watch this week’s episode to learn the three types of launches that we have at Salesforce and what we’ve learned over the past few years. Want to learn more? Read More: https://www.salesforce.com/blog/deliver-successful-product-launches/ Learn More on Trailhead: https://trailhead.salesforce.com/content/learn/modules/product-launch-strategy-quick-look 0:00 - Salesforce on Salesforce Intro 0:44 - What is a product launch? 1:59 - Three types of product launches 2:12 - #1: Marketing launch 3:22 - #2: GA launch 5:05 - #3: Event launch 5:36 - Tip #1: Understand the goal 6:08 - Tip #2: Know the product inside and out 6:40 - Tip #3: Be nimble Salesforce on Salesforce is a weekly series that reveals the best practices that run our business, as told by our teams. Subscribe and turn on your notifications for new episodes! Watch more and learn more on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Salesforce defines a product launch as announcing a new offering to the public. Launches are an opportunity to tell a compelling story about your product, not just about its functionality but also the impact it will have on people. A passionate and relevant story builds trust with your core audience. That trust expands to increased awareness and buzz for your new product’s capabilities. And that eventually results in more sales. So how do you deliver a great launch? It’s a big coordinated effort with the product, sales, marketing, public relations, analyst relations, and events teams. Watch this week’s episode to learn the three types of launches that we have at Salesforce and what we’ve learned over the past few years. Want to learn more? Read More: https://www.salesforce.com/blog/deliver-successful-product-launches/ Learn More on Trailhead: https://trailhead.salesforce.com/content/learn/modules/product-launch-strategy-quick-look 0:00 - Salesforce on Salesforce Intro 0:44 - What is a product launch? 1:59 - Three types of product launches 2:12 - #1: Marketing launch 3:22 - #2: GA launch 5:05 - #3: Event launch 5:36 - Tip #1: Understand the goal 6:08 - Tip #2: Know the product inside and out 6:40 - Tip #3: Be nimble Salesforce on Salesforce is a weekly series that reveals the best practices that run our business, as told by our teams. Subscribe and turn on your notifications for new episodes! Watch more and learn more on Salesforce+: https://www.salesforce.com/plus Subscribe to Salesforce: http://bit.ly/SalesforceSubscribe Learn more about Salesforce: Website: https://www.salesforce.com Facebook: https://www.facebook.com/salesforce Twitter: https://www.twitter.com/salesforce Instagram: https://www.instagram.com/salesforce LinkedIn: https://www.linkedin.com/company/salesforce About Salesforce: Salesforce is a customer relationship management solution that brings companies and customers together. It's one integrated CRM platform that gives all your departments — including marketing, sales, commerce, and service — a single, shared view of every customer.