Stockholm Design Talks: A Creative Dilemma Down at the Studio

How do interior design studios keep on delivering true creativity? How do they deal with the dilemma of having a ‘house style’ and yet still deliver something fresh? Large studios provide a depth of talent but how creative can they be? How do you invest in creativity? Can creativity be taught? Or do you have to nurture it? When the boss’s name is on the door how can other creative talent be best utilized and motivated? And what of the related issues of succession and legacy? Moderator: Guy Dittrich Panel: Tina Norden - Conran + Partners Johanna Munck af Rosenschöld - Tengboms Malin Zimm - White