Tag Managers Part 2: Configuration Framework
This is Part 2 of a two-part DAP learning series on tag managers, highlighting Datalayer Variables, Triggers and Tags, and best practices on when to configure them. Click SHOW MORE for details of the event. Speaker: Freddie Blicher, Analyst with the Digital Analytics Program (DAP), Technology Transformation Services (TTS), GSA Event Page: https://digital.gov/event/2021/03/24/tag-managers-part-2-configuration-framework/ Slides: https://digital.gov/pdf/dap-tag-managers-part-2-march-2021.pdf Tag Managers Part 1: The Data Layer - Event Page: https://digital.gov/event/2021/02/24/tag-managers-part-1-the-data-layer/ - Video: https://www.youtube.com/watch?v=4syWFTvssSY 00:00:00 Introduction 00:04:56 Brief recap of Tag Manager Systems (TMS) 00:08:17 Datalayer Variables, Triggers and Tags 00:14:21 3 path configuration framework and best practices on when to configure them 00:43:33 Examples 00:48:40 Q & A
This is Part 2 of a two-part DAP learning series on tag managers, highlighting Datalayer Variables, Triggers and Tags, and best practices on when to configure them. Click SHOW MORE for details of the event. Speaker: Freddie Blicher, Analyst with the Digital Analytics Program (DAP), Technology Transformation Services (TTS), GSA Event Page: https://digital.gov/event/2021/03/24/tag-managers-part-2-configuration-framework/ Slides: https://digital.gov/pdf/dap-tag-managers-part-2-march-2021.pdf Tag Managers Part 1: The Data Layer - Event Page: https://digital.gov/event/2021/02/24/tag-managers-part-1-the-data-layer/ - Video: https://www.youtube.com/watch?v=4syWFTvssSY 00:00:00 Introduction 00:04:56 Brief recap of Tag Manager Systems (TMS) 00:08:17 Datalayer Variables, Triggers and Tags 00:14:21 3 path configuration framework and best practices on when to configure them 00:43:33 Examples 00:48:40 Q & A