Rainbow Roots: How the Contreras Family Is Turning Potatoes into a Superfood

From a trailblazing father to an inventive son—breeder Boris Contreras reveals how family-run Novaseed is transforming the humble potato into a cutting-edge superfood. Discover rainbow-fleshed tubers rich in antioxidants, bite-size “baby” potatoes that slash cooking time, and climate-smart varieties bred to thrive in heat and drought. Stay till the end for a rare look inside the Chiloé potato gene bank and a quick dive into five consumer trends set to shape potatoes through 2030. Tell us in the comments: which matters more for the potato’s future—breakthrough genetics or preserving family breeding traditions? If you learned something new, hit like and subscribe for more stories about the future of food! #PotatoInnovation #Superfood #Novaseed #ChileanPotatoes #FamilyFarming #ColorfulPotatoes #BabyPotatoes #FunctionalFood #Antioxidants #ClimateResilience