Best Practices in Monetisation for Digital Publishing

By Vinoth Poovalingam & Ashwani Mishra 00:00 Introduction 00:24 Introduction to Best Practices in Monetization for Digital Publishing 02:50 Problems and Requirements from News Publishers 04:19 Reuters Report on Subscription Revenue for Publications 06:27 Hocalwire CMO, Ashwani talks about User Centric Journalism 07:04 Top Programmatic Revenue Metrics for Digital Publishing 09:51 Brand Led vs User Led Monetization 13:47 Monetization Methods for Websites and Publishers 26:49 Programmatic Revenue and Ad Management for News Websites 30:36 What are the Major Advertisement Inventory Types 40:31 4 Major Metrics to Monitor Programmatic Ads 46:27 Best Practices in Programmatic Ads