Apex Legends has lost the plot [ Final Fantasy VII Event Heirloom]

Respawn has let greed take them over and is killing a great franchise. Apex Legends and its latest Final Fantasy Event has introduced the most egregious monetization yet. 320 dollars for a mythic kill effect (Death Box Heirloom)... A "Mythic" event that is nothing short of a scam full of fluff rewards. Truly an astounding L. Is Apex done for?